About MindPalace

We're Building the Decision Context Graph

We started MindPalace because we were tired of watching smart people make bad decisions—not because they lacked data, but because they were drowning in it.

Our Story

The Problem We Saw

Every Monday, leadership teams around the world gather for the same ritual: open Looker, flip through 15 tabs, squint at charts, and ask "So... are we on track?"

Nobody knows. Marketing says one thing. Finance says another. Product has their own numbers. Three definitions of "Active User." Four ways to calculate "Revenue."

We've spent the last 30 years building better dashboards. More charts. More reports. More data. And yet: decisions aren't getting faster. Teams aren't more aligned. Companies have more data scientists than ever, but CEOs still make gut calls.

The problem isn't the data. It's the paradigm. Dashboards are flat. Business is hierarchical. Dashboards have no owners. Business runs on accountability. Dashboards are snapshots. Business is a living, breathing organism.

We built MindPalace to fix this—not with better dashboards, but with a fundamentally different approach: the Living Map.

"Context is the missing link in Intelligence."

Most companies have enough data, but they lack the context to act on it.

Full-stack AI product architect

Decision Intelligence domain expert

From Our Founder
Swarnim Shrey

Swarnim Shrey

Founder & CEO

I Saw the Same Problem Everywhere—So I Built Something New

I've spent years working with growth-stage companies at the intersection of AI, data infrastructure, and business strategy. The pattern was always the same: smart teams, plenty of data, and yet decisions still took weeks because nobody could connect the dots fast enough.

Across every engagement, I kept coming back to the same core problem: what I call the "Data-to-Decision" gap—the chasm between having data and actually using it to make better choices. No amount of consulting could fix it at scale.

The existing solutions—more dashboards, chat-based analytics, AI copilots—were all iterating on the same broken paradigm. The problem wasn't the interface. It was the architecture. Organizations needed a fundamentally new data structure that could represent how business decisions actually flow.

That's why I built MindPalace from scratch: a new architecture—the Decision Context Graph—designed from first principles to close the gap between data and decisions.

Our Mission

To transform how organizations make decisions by replacing disconnected dashboards with a single Living Map—where every metric has context, every number has an owner, and every person can see how their work drives the company forward.

Our Vision

We believe the next trillion-dollar platform won't store more data—it will surface better decisions. The Decision Context Graph is that infrastructure layer, and we're building it.

WHAT WE BELIEVE

Our Values

The principles that guide everything we build.

Clarity Over Complexity

We believe the best tools make complex things simple, not simple things complex. If it takes a PhD to understand your dashboard, something is wrong.

Everyone Deserves Access

Decision intelligence shouldn't be reserved for companies with massive data teams. We're democratizing the ability to make great decisions.

Truth as Foundation

We build on a foundation of truth—one definition, one source, one owner. AI that hallucinates isn't intelligence; it's noise.

Speed to Insight

The best decision you can make quickly beats the perfect decision you make too late. We optimize for time-to-clarity.

Trust Through Transparency

Your data stays yours. We only access metadata—your data never leaves your warehouse. You can always see exactly what we see.

Continuous Learning

The Living Map gets smarter over time. So do we. We're obsessed with feedback loops and constant improvement.

WHY MINDPALACE

What Makes Us Different

AI That's Grounded

Our Cartographer builds a context graph first—entities, relationships, causality. AI answers are grounded in truth, not hallucinations.

Hours, Not Months

Traditional approaches take 6+ months. Cartographer builds your context graph in 4 hours.

Built for Everyone

From CEO to individual contributor—everyone sees the same truth, at the right level of detail.

Headquartered in San Francisco

MindPalace AI Inc.

1875 Mission St Ste 103

San Francisco, CA 94103

We're a small, focused team building something we believe will change how organizations make decisions. We're always looking for exceptional people who share our vision.

Ready to Build Your Context Graph?

Join the companies building the decision infrastructure of the future.